Jose A Martin MD MBA

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Econs vs Patients: Why Behavioral Science could be the secret sauce of Digital HealthSofia Martin Giron (*) & Jose Antonio Martin MD-MBA (**) (*) Behavioral and Social Sciences student at IE University (4th year) (**) Healthcare Consultant & Advisor | Digital Health November 2022 Towards the end of a traditional, in-person medical consultation, the doctor prescribes the treatment al

Shifting gears: from “rear-view mirror” to “windshield” Medicine in the Digital Health eraIn the 8 years that have passed since I published the book “Healthcare´s Digital Opportunity” (La oportunidad digital de la sanidad, Fundación Ramón Areces 2016), much has happened in the digital health space: The covid pandemic, a natural stress test on health systems that exposed weaknesses in the

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